Spreading the brand name in the market is the most crucial aspect of growing your business. Custom stickers help you do that in a fun, unique, and engaging way. With time custom stickers are becoming quite popular amongst businesses across various industries.
Now the real question is, why does every brand need custom stickers in their marketing strategy these days? Well, we are here to explore those reasons and give you a complete breakdown of adopting custom sticker branding as your marketing strategy. Let’s not waste any more time, and get right into it.
Table of Contents
What are Custom Stickers for Brand?
In simple terms, custom printed stickers for the brand are stickers that are customized with the logo, name, or design of a brand for marketing purposes. These stickers can be of various types including die-cut stickers, personalized labels, or even decals.
When you go out searching for customized stickers, you will get a wide range of options. There are simple stickers, then there are specialized stickers such as glittery stickers or holographic stickers. It all depends on your preferences to choose the style that fits your branding.
Top 9 Reasons that Every Brand Needs Custom Stickers
Now that you have some idea of what custom stickers are and how they work, let’s get down to business. Below we have gone through some of the core reasons or benefits that you can get from using custom stickers for your branding purposes.
Make Your Brand Stand Out
According to a report, around 80% of businesses saw an increase in brand awareness after using custom business stickers for their marketing purposes. If you want to stand out from the crowd in a highly populated industry, custom stickers can give you that unique touch and help you separate your brand from the bunch.
Stickers in themselves already have a unique appeal, and when you add a personalized touch to them, the branding reaches a new level. Consumers will simply get attracted by the fact that you are using custom stickers as compared to typical billboards or leaflets like your competitors.
Versatility and High Visibility
Stickers can be used in various designs, styles, and types to portray a new brand image from time to time. You can use them in a variety of places giving you maximum reach and visibility to people. And it doesn’t matter which industry you are from; you can always use stickers for marketing purposes.
Whether it be on the back of a car, on a bottle or even on a cup, you can make your brand visible almost anywhere you want with stickers. This is a great advantage to have in a competitive market, as you get to be more visible. And as they say, “The more on sight, the more on mind”.
Focus on Product Communication
A very effective and impactful benefit you get from custom stickers includes their ability to communicate a certain product or your brand goal to the customers. You can easily convey your desired message to the customer regarding your product and your brand ideology.
With professional quality custom label stickers, you not only attract customers, but you also get to build trust and confidence in your product. It makes things easier for the customers to understand what you are providing them to help them make an informed decision with the product and your brand as well.
Elevating Small Brands and Creating Identity
Small brands can get a significant advantage with custom stickers. While you may not think it’s that suitable for a small brand due to its lack of identity, the picture in reality is quite the opposite. After using custom stickers, you get to be more visible to the audience, hence increasing your chances of creating an identity.
If you put some time and effort into creating a very appealing sticker design with the utmost quality, the sticker design alone can be a reason for your new identity. Having that unique identity immediately sets you apart from the crowd and gives you the necessary advantage you need to grow from a small brand to a large one.
Effectively Promote a New Product
You may have already seen a lot of businesses giving away stickers as part of their product promotion. This strategy has proven to be quite effective for them because stickers aren’t like typical pamphlets or leaflets. They have an interesting and interactive appeal which excites people.
If you give away free stickers to people in general, you can surely have a lasting impression on them. You can simply give away custom car decal stickers to car owners, and they will use your stickers on their cars. It almost becomes like a visual “word of mouth” marketing tactic.
Durable Custom Stickers
Usually, most custom stickers out there come with durability to almost any harsh conditions. This makes it easy for you to use custom stickers wherever you want. You don’t have to bother about the weather ruining your brand stickers, or the water damaging it any some way.
There are plenty of sticker manufacturers out there who produce high-quality custom stickers with a sole commitment to durability. They want to ensure their stickers last for years to come and keep conveying the message you want to send out.
Influencing Drive Sales
The purpose of marketing is to drive sales, and custom stickers can boost that in ways that you may not even consider. Firstly, using custom stickers instantly makes your product look much better and more appealing to the customers.
If you can use the right colours and designs, they can definitely impact the buying decisions of customers in some cases. When you include stickers with products, it influences people to buy your product more than others, simply because of the added appeal from stickers.
Reduced Waste and Cost-effective
While many people may think that marketing through custom stickers is very expensive, the reality is quite different. If you can find the right material for your sticker printing, it can not only help you save money but reduce waste at the same time.
Stickers in general are usually much more durable as we have discussed earlier. This means, fewer stickers will last longer, eliminating the need to produce more stickers which reduces waste and cost. Also, with stickers, you can simply opt for stickers cut-to-size which prevents using any extra material for the purpose.
Customized Solutions to Boost Your Business
Last but not least, customized stickers can always give you the edge you need to stay ahead of the competition and boost your business. When you get tailor-made stickers addressing a key marketing objective, it will surely increase your brand awareness amongst people.
Doing that with a custom sticker is a great way to showcase your seriousness towards the product or the brand. It also portrays that you are putting time and effort into providing your customers with a personalized solution, rather than usual templates.
Where Do You Order Custom Stickers for your Brand?
Well, if you have chosen to go with the custom stickers route for your branding purposes, then the next step is to find a suitable sticker manufacturer. There are plenty of options available out there these days, but not everyone can deliver quality.
That’s where Vinyl Status comes out as an outstanding option in sticker manufacturing. Their commitment to producing high-quality stickers using USA-sourced vinyl material truly makes them a worthy choice for ordering custom stickers.
Along with the quality stickers, also get to enjoy free shipping worldwide if you order over $30. And the best part is that you don’t have to wait too long for delivery because of their quick turnaround time of 2 days, even with bulk orders.
Moreover, their wide collection of stickers and sticker categories will always be enough for you to choose them over any other company to make your custom stickers. And of course, you can never go wrong with their custom vinyl stickers.
How Much Does it Cost to Make Custom Stickers?
It’s difficult to say how much will it cost you to make custom stickers. The whole thing depends on the manufacturer you choose, the order quantity, style, type, and various other factors. Usually, custom stickers online have a much better appeal than physical stores.
Here’s a general table showcasing some of the industry standard and affordable prices offered by Vinyl Status on their various custom sticker printing services –
| Type | Quantity | Size | Starting Price |
| Custom Die Cut Stickers | 50 | 2”x2” | $57 |
| Custom round stickers | 50 | 1”x1” | $50 |
| Custom holographic stickers | 50 | 2”x2” | $65 |
| Custom UV Transfer Stickers | 25 | 2”x2” | $37.5 |
| Custom Username Stickers / Decals | 1 | 6” | $10 |
| Custom Text Vinyl Lettering Stickers / Decals | 1 | 4” | $8 |
Conclusion
To conclude, now you know why every brand needs custom stickers in their marketing strategy to grow these days. It’s become an essential part of being visible to more people without coming off boring. These custom stickers have become an exciting and interactive way to not only promote your products but your brands as well.
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If you’re looking to learn more about brand strategy, we highly recommend eRESONAID with our friend and acclaimed brand strategist and author Fabian Geyrhalter, it’s packed full of knowledge and insights you will need to learn to become a brand strategist or apply what you learn within your own business.
