Video is becoming an increasingly significant part of the online marketing landscape, and designers that ignore its potential are doing themselves a huge disservice. Let’s take a look at Why TikTok is the Best Way to Boost Marketing as a Designer
In this article, we’ll discuss how social media platforms like TikTok can help you make money and reach new customers while in turn boost your marketing strategy. We’ll also talk about the importance of producing high-quality video content with royalty-free music and SFX (sound effects) to really capture your audience’s attention. Let’s get started!
Table of Contents
Why is Video Becoming More Important?
According to LinkedIn, video is becoming essential in social media marketing. There are some key reasons why video is becoming more and more important for businesses of all sizes.
First, online audiences are growing increasingly accustomed to consuming video content. In fact, studies have shown that people are far more likely to watch a video than read an article or blog post (even if it’s on the same topic).
This means that if you’re not producing video content, you’re missing out on a huge opportunity to reach your target audience.
Second, video is an incredibly versatile medium. It can be used for everything from product demonstrations and customer testimonials to educational content and brand awareness campaigns.
No matter what your goals are, there’s surely a good chance that video can help you achieve them.
Finally, video is an excellent way to build trust and credibility with your audience. When people see you and hear you speak, they’re much more likely to believe what you’re saying and feel like they know, like, and trust you as a person. This is essential for any business that wants to succeed online.
How TikTok Can Help You Boost Your Marketing Strategy
Now that we’ve talked about why video is so important, let’s discuss how TikTok can help you boost your marketing strategy. As one of the fastest-growing social media platforms in the world,
TikTok has a lot to offer designers that are looking to reach new customers. If you’ve already tried your hand at Facebook and Instagram, then TikTok seems to be the logical next move.
First, TikTok is an excellent platform for creating short, attention-grabbing videos. In an always-busy world, it can be tough to get people to stop and watch a long video (unless it’s particularly well-produced or interesting).
However, most people are happy to watch a quick clip if it’s entertaining or informative. Make a goal for the length of your video, and then edit it down to the bare essentials.
This will ensure that you’re holding your audience’s attention from start to finish. Attempt to keep your videos to a maximum of 60 seconds, but shorter is usually better.
Second, TikTok is perfect for designer’s that want to show off their personality. The platform is all about having fun and being creative, so don’t be afraid to let your personality shine through in your videos.
This is a fantastic way to connect with potential customers on a more personal level and make your business seem approachable and relatable, not to mention younger and trendier.
Finally, TikTok offers a unique opportunity to reach a very specific target audience. The platform has an extremely diverse user base, which means that you can find people of all ages, backgrounds, genders, interests, and locations.
This is the perfect solution for businesses that want to laser-focus their marketing efforts and make sure they’re reaching the right people.
The Importance of High-Quality Video
Now that we’ve talked about some of the ways TikTok can help you boost your marketing strategy, let’s discuss the importance of producing high-quality video content.
Remember, the videos you create will be representing your brand to the world, so it’s essential that they look professional and polished. Here are a few tips to help you get started:
- Use high-quality equipment.
This doesn’t mean you need to spend tons of cash to buy the latest and greatest camera on the market. However, you should make sure you’re using a good quality camera that shoots in 4K and that your videos are well-lit.
Natural light is often best, but if you can’t get enough of it, then consider investing in some lighting equipment.
- Lighting
You can’t always expect to have bright, natural lighting. What if your home has few windows, or, more realistically, you want to be able to create even after the sun goes down?
The answer would be some quality lighting. Think about investing in some o, which will help to diffuse the light and make it more flattering. A ring light on a tripod is an extremely popular option for those who need bright, even lighting on a face.
- Editing
Once you’ve shot your video, it’s time to edit it. This is where you’ll add any transitions, SFX, or royalty free music that you want to use. If you aren’t entirely sure how to do this, there are plenty of helpful tutorials online. Just make sure to take your time and don’t rush the process. After all, this is your chance to really make your video shine.
Consider downloading Youtube videos on your PC that you find successful, and explore ways to enhance and refine them with your unique touch.
Adding Royalty-Free Music and SFX
Adding music and SFX can really help to add production value to your videos and make them more engaging. However, it’s important to make sure you’re using royalty-free music and SFX so that you don’t get into any legal trouble.
There are a few different ways to find royalty-free music and SFX. There are many, many options available online. We’d suggest finding a site that is both reputable and legitimate, like Soundstripe or Epidemic Sound.
These sites offer tens of thousands of high-quality tracks that you can use in your videos without having to worry about copyright infringement.
They give you unlimited access to all the music you’ll ever need for your media projects. With an enormous stock music library, you’re sure to find the perfect song or perfect sound.
The Bottom Line
TikTok is a powerful social media platform that offers designers a unique opportunity to reach a wide range of potential customers. When used correctly, TikTok can be an extremely effective marketing tool.
Just remember to focus on creating high-quality video content that represents your brand well. And don’t forget to add some royalty-free music and SFX to really make your videos pop.
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